RAINS - because it rains a lot!

It feels like its been raining forever the last weeks, and it's made me realise how much I'm in a need for rainwear, a practical outfit that I still feel great in. RAINS knows my needs why I wanted to give you a look into their RAINS journal issue two - above. Maybe they meet your needs too? See the whole collection for both men and women at RAINS

Concept development and editorial design for RAINS by strategic designer Rickey Lindberg
view the whole journal here

"RAINS comes from the native and rainy nation of Denmark, at the edge of the European continent, close to the ocean and with prevailing westerly winds. Factors that contribute to an average of 121 rain days each year. Grown from these rainy weather conditions comes the attitude, that a quick rain shower may well be beautiful as well as moody, but first and foremost requires the right outfit.

We focus on the whole experience of going outside on rainy days. From the first sight, we strive to build a long term relation to our values, to become the main invitation to explore rainy days.











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